About me
Having cut his teeth in electronic engineering, Joseph decided to pursue greener pastures in advertising. His engineering background stands him in good stead as he pursues thoughtfully-crafted, through-the-line pieces.
Through his 12 years of experience, he has turned home furnishing shoppers into pet adopters, staged reunions between forgotten books and old friends, and helped a telco breathe new meaning into National Day – by giving free airtime to local businesses.
His work has won the favour of judges at several international and local award shows, and has been featured on CNN, Fast Company’s Co-create, and Creativity’s Top 3 Brand Work, amongst others.
AWARDS
D&AD
Shortlist, Film Advertising – Birthmark (2020)
Cannes Chimera
Winner Global Citizen "Power Signatures" (2015)
Cannes lion
Shortlist, Outdoor – Home for Hope (2014)
Shortlist, Direct – Neighbour Cooler (2014)
Shortlist, Design – TEDx Bright Ideas (2012)
Shortlist, Film Advertising – Birthmark (2020)
Cannes Chimera
Winner Global Citizen "Power Signatures" (2015)
Cannes lion
Shortlist, Outdoor – Home for Hope (2014)
Shortlist, Direct – Neighbour Cooler (2014)
Shortlist, Design – TEDx Bright Ideas (2012)
SPIKES
Finalist, Film – Undefeatable Crew (2021)
Silver, Media – Home for Hope (2014)
Silver, Outdoor – Home for Hope (2014)
Silver, Print – Home for Hope (2014)
Singapore Creative Circle Awards
Gold, Outdoor – Home for Hope (2014)
Silver, Media – Home for Hope (2014)
Silver, Direct – Home for Hope (2014)
Silver, Print – Home for Hope (2014)
Gold, Film and Branded Content – StarHub "Grades Before the Grades" (2018)
Bronze, PR – StarHub "Grades Before the Grades" (2018)
Silver, Online – StarHub "Memories" (2016)
Finalist, Film – Undefeatable Crew (2021)
Silver, Media – Home for Hope (2014)
Silver, Outdoor – Home for Hope (2014)
Silver, Print – Home for Hope (2014)
Singapore Creative Circle Awards
Gold, Outdoor – Home for Hope (2014)
Silver, Media – Home for Hope (2014)
Silver, Direct – Home for Hope (2014)
Silver, Print – Home for Hope (2014)
Gold, Film and Branded Content – StarHub "Grades Before the Grades" (2018)
Bronze, PR – StarHub "Grades Before the Grades" (2018)
Silver, Online – StarHub "Memories" (2016)
EXPERIENCE
Creative Director
Accenture SONG | Dec 2022 – Current
Accenture SONG | Dec 2022 – Current
Associate Creative Director
GOVT | May 2022 – Dec 2022
Sentosa • Asahi • Peroni
GOVT | May 2022 – Dec 2022
Sentosa • Asahi • Peroni
Associate Creative Director
BLKJ | March 2018 – March 2022
StarHub • Scoot • Johnnie Walker • Aviva • STB • SPH (MoneyFM)• MediaCorp (CNALifestyle) • Pizza Hut • Great Eastern • KrisShop • IMDA
BLKJ | March 2018 – March 2022
StarHub • Scoot • Johnnie Walker • Aviva • STB • SPH (MoneyFM)• MediaCorp (CNALifestyle) • Pizza Hut • Great Eastern • KrisShop • IMDA
Senior Art Director
DDB Group Singapore | July 2012 – Feb 2018
StarHub • Maybank • Nespresso • MOE • McDonalds • Singapore National Library • Health Promotion Board • Courts • MCCY
DDB Group Singapore | July 2012 – Feb 2018
StarHub • Maybank • Nespresso • MOE • McDonalds • Singapore National Library • Health Promotion Board • Courts • MCCY
Art Director
JWT Singapore | Jan 2011 – July 2012
HSBC • Nokia • Pizza Hut • EDB
JWT Singapore | Jan 2011 – July 2012
HSBC • Nokia • Pizza Hut • EDB
Art Director (Contract)
Y&R Singapore | Aug 2010 – January 2011
NAVY • OCBC • M1 • Audi
J.Art Director
Grey Group Singapore | July 2008 – July 2010
Wild Life Reserves Singapore • Metro • WSHC • Qatar Airways • GSK • Mitsubishi Motors
Designer
The Butter Factory | July 2007 – May 2008
Y&R Singapore | Aug 2010 – January 2011
NAVY • OCBC • M1 • Audi
J.Art Director
Grey Group Singapore | July 2008 – July 2010
Wild Life Reserves Singapore • Metro • WSHC • Qatar Airways • GSK • Mitsubishi Motors
Designer
The Butter Factory | July 2007 – May 2008