Client – MCI
The brief was simple.
–
Make a Chinese New Year film for the Ministry of Communications and Information (MCI) that pays tribute to the selflessness of Singapore's founding Merdeka Generation.
And get the nation teary-eyed.
Our response? We told a story about a father-and-son duo with matching facial birthmarks.
A story that reminds us all:
Sometimes the greatest sacrifices are the ones we do not see.
