With a limited budget, most animal shelters can only afford to voice their messages using
social media. Problem is, their followers are animal lovers, and most already own pets.
In a pilot collaboration with local animal shelters, IKEA Singapore assimilated lifelike standees of homeless pets into each showroom. QR-coded collar tags on each dog helped turn shoppers into potential adopters.
“IKEA provides ideas and solutions for homes, but sometimes, it takes more than a good piece of furniture to complete the home.”
– Caroline Ng, Marketing Manager of IKEA Singapore.
